The CBC, Egypt and Twitter


@cbcnews tweets 30 January 2011

Hey CBC — what’s with your Twitter coverage of Egypt?    @CBCNews sent out a tweet tonight asking people to follow reporter @NahlahAyed who is on the ground in Cairo.   It caught my attention because the uprising has been going on for five days now and I realized I hadn’t seen much on Twitter from Canada’s public broadcaster, probably because I was so wrapped up with Al Jazeera, BBC, @SultanAlQassemi, #Jan25, #Egypt etc.   So I went and looked at their Twitter account and discovered that @cbcnews had sent only 19 tweets in the last 24 hours.

Sheen?  Zuckerberg?

The entire list is below, but the short story is that CBC tweeted Charlie Sheen in rehab, Mark Zuckerberg on SNL, The King’s Speech, a comedian’s death and three sports stories (two of them about hockey).  There are five tweets about Egypt and one is a feature and one is telling me to follow Nahlah Ayed.  Nahlah Ayed is a fine reporter but when I looked she had only tweeted 105 times and was following 13 other people.

Was I in the wrong place?

Even though @CBCnews has 49,683 followers, I presumed I was looking in the wrong place and so I searched their website.  There’s no direct link to Twitter but I found their social media roundup, “Egypt Online” and when I clicked on that, I saw that their latest update is from yesterday.

I am a proud former employee of the CBC, but it leaves me wondering if the corp has a social media strategy.   If not, they may want to tear a page out of the BBC’s book.

A complete list of @CBCnews twitter activity in the last 24 hours:

  1. King’s Speech tops directing prizes minutes ago via twitterfeed
  2. Follow @cbcnews @NahlahAyed reporting from on the ground in #Egypt 1 hour ago via TweetDeck
  3. Budget showdown looms as MPs return 2 hours ago via twitterfeed
  4. NHL’s Bettman dampens Winnipeg enthusiasm 2 hours ago via twitterfeed
  5. CBCCommunity Are u in Egypt? Know anyone who is? We want to know what you’re hearing through the grapevine. email or 2 hours ago via TweetDeckRetweeted by CBCNews and 15 others
  6. Facebook’s Zuckerberg makes SNL appearance 3 hours ago via twitterfeed
  7. Southern Sudan voters back secession 4 hours ago via twitterfeed
  8. Ovechkin, Chara shine at NHL Super Skills 4 hours ago via twitterfeed
  9. Al-Jazeera decries Egypt ban 5 hours ago via twitterfeed
  10. Venezuela arms depot blast kills 1 5 hours ago via twitterfeed
  11. Djokovic tops Murray in Aussie Open final 5 hours ago via twitterfeed
  12. Ex-Tunisian leader’s relative claims refugee status 6 hours ago via twitterfeed
  13. Egypt protesters maintain pressure on Mubarak 8 hours ago via twitterfeed
  14. Cyclone makes way to northeastern Australia 12 hours ago via twitterfeed
  15. Comedian David Frye dies at 77 17 hours ago via twitterfeed
  16. Downhiller Osborne-Paradis breaks leg 18 hours ago via twitterfeed
  17. Dutch suspend relations with Iran 20 hours ago via twitterfeed
  18. Feature: Egyptian crisis: How did we get here? 21 hours ago via twitterfeed
  19. Sheen returns to rehab, show halted 23 hours ago via twitterfeed

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